RoofCraft Studio est. 2025 · For the UK
Accepting · 10 spots/month /01Productised website service

Websites built only for UK roofing contractors.

Stop paying Checkatrade £400/month for shared leads. Get a Lighthouse 95+ website that brings you exclusive enquiries — delivered in 10 working days, fixed at £2,497.

Built for NFRC members/ CompetentRoofer firms/ Roofing contractors with 3+ years trading
Client work / preview Pennine Roofing Ltd
Pennine Roofing
📞 0161 555 0123
MANCHESTER · STOCKPORT · BURY

Heritage roofing & emergency repairs across Greater Manchester.

NFRC-accredited. Family business since 2011. Free quotes within 48 hours, with a 10-year workmanship guarantee.

Get a free quote →
NFRC
COMPETENTROOFER
TRUSTMARK
10-YR GUARANTEE
/02The problem
0103

If this sounds familiar, you're paying for shared leads.

Three things every roofing contractor on a shared-lead platform secretly knows but rarely sits down to calculate.

/01

You quote 5 jobs to win 1.

Every Checkatrade lead is sent to four or five firms simultaneously. You drive an hour, give a free survey, and lose to whoever undercuts you the hardest. It's a race to the bottom by design.

~20%Industry close rate · shared platforms
/02

Your effective lead cost is £400+.

£40 per lead × 5 quotes to win one paying job = £200 just in lead fees. Add monthly subscriptions, vehicle time, surveys, and admin, and you're at £400+ before tools touch tile.

£400–£600Real cost per won job
/03

You're building Checkatrade's asset, not yours.

Every review you earn lifts their rankings. Stop paying monthly to rent traffic. Start owning the homepage your customers actually find when they search.

0%Traffic you own & control

£400/mo£0/mo

Stop renting leads · start owning your traffic
/03The solution
A lead engine

Roofing Site Pro builds you a lead engine, not just a site.

A website is the front door. A lead engine is everything that brings homeowners to it. We do all three pieces — and they're priced into one number.

i.
— Local presence

Google Business Profile setup & optimisation

Most roofing GBPs are unclaimed or 30% complete. We build yours out fully — services, photos, posts, Q&A, categories — so you rank in the local 3-pack for "roofer near me" within weeks of launch.

ii.
— Found locally

Local SEO + 5 location pages

Bespoke pages for your top postcodes — built to rank for "roofer in [your town]" and "flat roof repair [your town]". Schema, internal linking, and copy structured the way Google's local algorithm rewards.

iii.
— Reviews on autopilot

Review automation built in

Post-job SMS asking the customer for a Google review with one tap. Watch your rating and your map-pack rankings climb in parallel — without you ever having to ask in person.

95+

Plus a Lighthouse-95+ website that converts on mobile — where 70% of roofing searches happen. Loads in under 1.5 seconds on a 4G phone in a customer's loft.

/04What you get
16items

Here's exactly what's included.

One fixed price. No upsells, no scope creep, no "that'll be extra". Sixteen items, every one of them built on every site we ship.

// Website & build — 01–08

  • 017-page custom website.Home, About, Services Hub, Service pages, Areas Served, Reviews, Contact.
  • 025 location pages targeting your postcodes.
  • 03Mobile-first design with sticky call & quote bar.
  • 04Click-to-call buttons on every section, every page.
  • 05Photo upload form.Homeowners send damage pics straight from the page.
  • 06WhatsApp Business integration.
  • 07Schema.org markup — LocalBusiness, RoofingContractor, Review.
  • 08Lighthouse 95+ guaranteed — or your money back.

// Lead engine & handoff — 09–16

  • 09Google Business Profile setup & full optimisation.
  • 10Accreditation badge strip with verification links (NFRC, CompetentRoofer, CHAS).
  • 11Before/after gallery — slider & lightbox component.
  • 12Live Google reviews integration on the homepage.
  • 13Service area map with postcode coverage.
  • 14Cookie banner — UK GDPR compliant.
  • 1530-day post-launch bug-fix support.
  • 16Loom handoff video + Site Owner Manual PDF.Change copy, add reviews, swap photos — yourself, in five minutes.
/05See a live example

Here's exactly what your site looks like.

We built a complete fictional roofer site to show you the standard. Click through every section — gallery slider, accreditation strip, area map, contact form. It's the same template that ships to your domain.

pennine-roofing-demo.vercel.app ↗ Pennine Roofing & Heritage is a fictional firm we built to demo the Roofing Site Pro template. Every component you see there is what you get on yours.
Pennine Roofing & Heritage
📞 0161 555 0123
MANCHESTER · STOCKPORT · BURY · OLDHAM

Roof repairs & full re-roofs across Greater Manchester.

NFRC accredited. CompetentRoofer registered. Family business since 2011 with a 10-year workmanship guarantee. Free quotes within 48 hours.

Get a free quote →
NFRC
COMPETENTROOFER
TRUSTMARK
10-YR GUARANTEE
/06Honesty
Nothere

What's not included (so there are no surprises).

We charge for craft. We won't pad the invoice with services we're not specialists in.

Logo design
Professional photography
Custom copywriting
Ongoing SEO management
Google Ads campaigns
Blog content writing
E-commerce / online shop

Need any of these? We'll point you to specialists who do them well.

/07The process
10days

From application to launch in ten working days.

You stay on the tools. We do the building. Two short calls and one round of changes — that's all your time we need.

00Day zero

Apply, pay 50%, fill onboarding form.

3-minute application. If we're a fit, you pay £1,248.50 and complete a structured brief covering services, postcodes, accreditations, and existing assets.

01Day one

30-min kickoff Zoom call.

We walk through your brief, agree on tone, lock the location list, and confirm your Google Business Profile login. That's the last meeting you need until staging.

02–07The build

We build your site (you stay on the tools).

Six working days of head-down build. Pages, schema, GBP, review automation, sticky call bar — all configured and tested.

08Staging

Staging URL — you review.

You get a private link, a 5-minute Loom walkthrough, and a comment tool to mark up anything you want changed. Look it over with the missus, the foreman, whoever.

09Revisions

One round of changes.

We work through your feedback in a single sweep. Copy tweaks, photo swaps, colour adjustments — anything within scope.

10Launch

Launch + handoff video + GBP go-live.

Site pushes to your domain. GBP optimisations go live. You get a Loom handoff video and the Site Owner Manual. The lead engine is on.

Pay the remaining 50% on launch day. If we miss day 10, you get 10% back.
/08Pricing
Oneprice

One website. One price. No surprises.

Roofing Site Pro
£2,497+VAT
One-off · Fixed · No subscription
Apply now

// What it covers

  • 7-page custom website + 5 location pages
  • Google Business Profile setup & optimisation
  • Review automation + WhatsApp Business
  • Lighthouse 95+ guarantee
  • Delivered in 10 working days
  • 30-day bug-fix support + handoff video
— 14-day refund

Full money-back guarantee. If we don't hit Lighthouse 95+, you get every penny back.

— Deadline penalty

If we miss day ten, 10% comes off the invoice. Automatically. No argument.

— Optional Care Plan available after launch · £49/month

/09Right fit
Yes/no

Who this is for — and who it isn't.

We take ten clients a month. We'd rather turn down the wrong fit than disappoint you.

This is for you if…

  • You run a 2–8 person domestic pitched roofing firm.
  • You hold NFRC or CompetentRoofer accreditation.
  • You've been trading 3+ years.
  • You're tired of shared lead platforms.
  • You want exclusive leads that you own.

This isn't for you if…

  • You're a one-person business just starting out.
  • You're a heritage / lead specialist (we'd recommend a custom build).
  • You're industrial/commercial-only with CHAS-driven sales.
  • You want a £500 freelance site — we charge for craft, not just code.
/10FAQ
Eightasks

Questions roofers actually ask.

If yours isn't here, ask it on the application. We respond within one working day.

/01Why £2,497? A freelancer would do it for £800.+

A freelancer builds a site. We build a lead engine — Google Business Profile work, location pages targeted at your postcodes, schema markup, review automation, click-to-call architecture, and a Lighthouse 95+ guarantee. The £800 site doesn't rank, doesn't convert, and you're back paying Checkatrade in three months. Our maths assumes one extra job a year covers the cost. Most clients see that in the first six weeks.

/02What if I already have a website?+

Most of our clients do — usually one a relative built five years ago, or a Wix template that's never brought a lead. We don't edit existing sites; we replace them with a faster, better-converting one on your existing domain. Your old URLs are 301-redirected so you don't lose any traffic you already have.

/03Do you guarantee leads will come in?+

No, and avoid anyone who does. What we guarantee is the build: Lighthouse 95+, schema markup, GBP optimisation, mobile-first conversion design, 10-day delivery. Leads depend on your local market, your reviews, your pricing, and whether you answer the phone. We give you the engine; you drive it.

/04Why don't you offer ongoing support?+

We do — optionally, at £49/month for a Care Plan covering hosting, security updates, monthly content tweaks, and quarterly performance reports. We don't bundle it because most roofers don't need it once the site's up. The handoff video and Site Owner Manual show you how to add reviews, swap photos, and update copy yourself in five minutes.

/05What if my GBP is already optimised?+

Genuinely optimised GBPs are rare — about 1 in 20 we audit. If yours is in the top 5%, we'll spend the GBP allocation on a 6th location page, an extra service page, or an enhanced review-import job from your existing platforms. Either way, you get the full £2,497 of value.

/06Do I own the code and content after launch?+

Yes — fully. The site lives on your domain, in your hosting account, under your name. You get the code, the content, the assets, the GBP, and admin access to everything. If you ever want to leave, you take it all with you. No hostage situations.

/07What happens if you miss the 10-day deadline?+

You get 10% back — £249.70 — automatically, no argument. We've shipped every site in our pilot inside the window, but the guarantee is there because deadlines without consequences are just suggestions.

/08Can you build for HVAC / plumbers / other trades?+

No — and that's deliberate. The whole reason we're better than a generalist agency is that we've built dozens of roofing sites and know exactly which schema, which page structure, which review prompts, which call-to-action language wins jobs for roofers. We'd rather be the best at one thing than mediocre at five.

/11 — Apply now

Ready to stop renting leads?

We take ten new clients per month. Apply now to see if you're a fit. Application takes three minutes.

3 minutes · application time 1 working day · response time 10 / month · spots available